Navigating the Future of Education and Employment: Bridging Degrees, Certifications, and Skills
Figuring out how we might help institutions meet the demand for faster, more flexible, and 'quicker-to-ROI' learning programs falls into the category of 'things that keep me up at night'.
We know that learners are no longer choosing a four-year degree program by default. Traditional educational institutions now face increasing competition from professional certification and career-focused offerings—with only 43% of high school graduates pursuing traditional four-year degrees, according to the National Center for Education Statistics (NCES). These learners are joining the majority of adult learners who look to programs that are directly employment-related.
In this post, we will explore a few challenges that we feel you should be actively discussing at your institution.
Bridging the “Degree to Skill to Employment” Gap
Learners are increasingly focused on the return on investment (ROI) of their degree, and often need help distilling their degree into skills and capabilities that have impact in the job market. Learners need help answering the question:
"I have my degree, but how do I clearly illustrate to future employers what I can do with that degree?"To align with these requirements, institutions should consider implementing programs that align more directly with current industry trends, or at least make it easier for the learner to demonstrate the skills gained via their education. Institutions could:
- Align degree programs to industry-standard skill matrices
- Embed industry-related skills/competencies into relevant curricula
- Add industry certifications as part of the normal assessment process
These programs might supplement current university degree programs, or create direct paths to employment with a clear set of future credentials that can build upon gained experience to help learners pursue a clear career path.
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Navigating the Degree/Certification Proliferation
As the educational landscape diversifies with degrees, certifications, and skill-based learning options, higher education institutions, learners, and employers face challenges in evaluating the relative value of various educational options. The essential question here is:
"Outside of reputation, how do learners and employers evaluate various certifications? How do institutions take advantage of the coming confusion?"
With the growing push toward skills-based hiring, learners and employers are going to carefully evaluate the quality of various certification programs. This is a chance for institutions with less reputational power to disrupt the market and deliver programs that can measurably improve learner outcomes and career advancement. Some things we believe you should be thinking about include:
- The huge difference in various credentials and likely confusion of their relative value
- How do institutions prove the value of their educational outcomes?
- Do we see a “Yelp for Education”?
The need for well-defined skills that can be practically applied and the proof of those skills will become an increasingly important part of curriculum design discussions.
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Cultivating Life-Long Learning Relationships
In today's dynamic job market, continuous learning is imperative for career progression. Institutions can focus on supporting their graduates with more meaningful education and professional development opportunities.
"Continuing education and skill acquisition is now a requirement for continued career progression—but how do we develop and maintain those relationships?"Education providers could enhance alumni experience with personalized career-focused learning paths, and by offering enhanced networking and cohort support opportunities. The technology and system to deliver on this vision are in the market now, although developing these kinds of programs poses some interesting challenges, such as:
- Establishing and maintaining the alumni relationship
- Demonstrating the value of this connection to employers
- Linking this relationship to recruitment and retention
This ongoing relationship allows institutions to capture future education revenue, while alumni gain curated access to learning opportunities that can improve their earnings and career enjoyment potential.
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